Privacy policy
Last updated: April 20, 2026
Clarity Brands LLC ("Lucida," "we," "us," or "our") operates takelucida.com and related services (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
We may collect the following categories of personal information:
- Contact details including your name, address, billing address, shipping address, phone number, and email address
- Financial information including payment card information, transaction details, and payment confirmation
- Transaction information including items you view, add to cart, or purchase
- Communications with us including customer support inquiries
- Device information including your IP address, browser, and device identifiers
- Usage information including how you interact with the Services
Personal Information Sources
We may collect personal information:
- Directly from you when you make a purchase or contact us
- Automatically through the Services via cookies and similar technologies
- From our service providers, including Shopify and Supliful
- From our marketing partners
How We Use Your Personal Information
- To process and fulfill your orders
- To send order confirmations and shipping notifications
- To provide customer support
- For marketing and promotional communications (you may opt out at any time)
- For security and fraud prevention
- To comply with applicable legal obligations
How We Disclose Personal Information
We may disclose your personal information to:
- Shopify, Supliful, and other service providers who fulfill orders and process payments on our behalf
- Business and marketing partners for advertising purposes
- Law enforcement or government agencies when required by law
Relationship with Shopify
The Services are hosted by Shopify. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy. You may exercise privacy rights with Shopify at privacy.shopify.com.
Third Party Websites and Links
The Services may contain links to third-party websites. We are not responsible for the privacy or security of such sites.
Children's Data
The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority.
Security and Retention
We implement reasonable security measures to protect your personal information. We retain your information as long as necessary to provide the Services and comply with legal obligations.
Your Rights and Choices
Depending on where you live, you may have the right to access, delete, correct, or port your personal information. You may also opt out of marketing emails at any time using the unsubscribe link in any email we send. To exercise your rights, contact us at hello@takelucida.com.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the revised policy on this website and update the "Last updated" date.
Contact
For questions about this Privacy Policy or to exercise your rights, please contact us at hello@takelucida.com.
Clarity Brands LLC · 4030 Wake Forest Road STE 349 · Raleigh, NC 27609